It's interesting to see how Kia has managed the issue of rising costs. In order to make this model drive as well as its rivals and feel as well built as the better cars in the family hatch class, prices have had to go up. To the point where this Ceed Sportswagon doesn't really cost much less than competitors like, say, a Focus Estate or an Astra Sports Tourer. Prices start at around £19,000. To try and maintain value as a unique selling point, this has forced the Korean maker to include more standard equipment than rivals and forgo the potential revenue that might otherwise come via the sale of optional extras.
That's why the Ceed Sportswagon includes a bunch of gear that you'd normally be ticking boxes for in many of its rivals. The key change this time round is the addition of much more safety technology. In addition to the car's seven standard airbags, included kit runs to High Beam Assist, Driver Attention Warning, Lane Keeping Assist and Forward Collision Warning autonomous braking with Forward Collision-Avoidance Assist. Plus Kia's now moving into the realm of 'Level Two' autonomous driving technology. This MK3 Ceed is available with Lane Following Assist, which tracks vehicles in front of the vehicle in traffic, and identifies appropriate spaces in other lanes to move into safely to gain more ground in heavy congestion. It detects road markings to keep the Ceed in its lane on the motorway, and controls acceleration, braking and steering depending on the convoy of vehicles in front.